Infographics Content Briefing Template.

Infographics allow you to capture your audience's attention and communicate key messages effectively. With the infographic as the centerpiece of your blog post, you can convey information quickly and succinctly while making a lasting impression on your readers.


When you plan your Infographics post content in advance, it will:

tick-icon Improve Organisation
tick-icon Ensure Efficient Resource Allocation.
tick-icon Enhance Consistency.
tick-icon Provide Better SEO Optimisation.
tick-icon Streamline Collaboration.


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Why use an Infographic?


Infographics are powerful tools for conveying complex information in a visually appealing and easy-to-understand format. By merging stunning designs with persuasive language, your marketing team can create compelling infographic blog posts that engage and inform your audience.



Frequently Asked Questions (FAQs)

What is a Infographic content brief?

An Infographic post is a type of blog post that utilises visual storytelling through the use of graphics, charts, and images to convey information in a visually engaging and easy-to-understand format.


This content brief is a strategic document that directs the creation of content tailored for blogging purposes. It provides a roadmap for effectively leveraging "What is?" search queries and trending topics to engage with your audience.


How do I create an Infographic post?

Creating an Infographic post involves the following steps:

  1. Conceptualisation: Determine the main message or data you want to convey through your infographic.

  2. Design: Use design tools or templates to create visually appealing graphics and charts that represent your data effectively.

  3. Content Integration: Integrate text before and after the infographic to provide context, explain key points, and enhance the post's search engine optimisation.

  4. Publication: Publish your Infographic post on your blog or website, and share it across your social media channels to reach a wider audience.

Is this really free?


Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Why should I write a Infographic post?

An Infographic post should include:

  • A visually appealing and informative infographic that serves as the main focus of the post.
  • Textual content before and after the infographic to provide context and expand on the information presented.
  • Calls to action to encourage engagement and interaction from the audience.

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How can I customise the Infographic post template for my organisation?

Start by downloading a pre-built Infographic post template, which can be customised to suit your organisation's specific requirements. You can then adjust the design elements, content structure, and branding to align with your organisation's style and objectives.

Who's this template for?

SEO Specialists
SEO specialists can utilise this template to align infographic content with targeted keywords, optimise meta tags for improved search visibility, and strategise internal linking to enhance SEO efforts.

Writers & Editors.
Writers and editors rely on the template to understand the topic, objectives, and content structure of the infographic, ensuring cohesive storytelling and effective communication of key messages.

They use the provided brief to incorporate necessary visual elements such as graphics, charts, and images to enhance the overall presentation.

Project Managers
Project managers oversee the infographic project, ensuring it adheres to timelines, stays on track, and aligns with the organisation's content strategy.

Marketing Teams.
Marketing teams play a crucial role in promoting the infographic and integrating it into broader marketing campaigns.

Compliance officers use the template to verify that all external sources are properly cited and that the content meets regulatory requirements.


Download the Free Infographic Briefing Template.

Manage and plan your Infographic content creation with a handy briefing guide and template.


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