Pillar Page Content Briefing Template.

Manage and plan your pillar page content creation with a handy briefing guide and template.

Hero-Download-Pillar-Page-Content-Brief- (1)

When you plan your pillar page content in advance, it will:

tick-icon Improve Organisation
tick-icon Ensure Efficient Resource Allocation.
tick-icon Enhance Consistency.
tick-icon Provide Better SEO Optimisation.
tick-icon Streamline Collaboration.



Plan and brief your pillar pages with this free template.


With so many topics to cover, goals to achieve and audiences to engage, it can be tricky to plan which content to focus on and who should create what. That's why we put together a customisable pillar page content briefing template that will allow you to organise your most valuable activities far in advance—making pillar page creation more manageable and effective.

This easy-to-use Google Docs template helps you plan your pages, breaking down how to format your content, all while providing helpful tips and tricks. Bookmark this template page and share it with your content team—it's about making your workload a lot more manageable.

Frequently Asked Questions (FAQs)

What is a pillar page content brief?

A pillar page content brief is a document that outlines the key details and guidelines for creating a pillar page. It serves as a roadmap for content creators and collaborators, ensuring everyone involved in the project understands the goals, structure, and expectations for the pillar page.

How do I create a pillar page content brief?

Step 1: Download Lighthouse's Pillar Page Content Briefing Template

Step 2: Choose the topic you'll be briefing on.

Step 3: Enter the content requirements in the fields provided.

Step 4: Send the calendar to your copywriters, agency, or content creators (or use it to brief yourself).

Is this really free?


Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

What should a pillar page brief include?

A pillar page content brief should include prompts for content teams to write and create a well-researched, well-written, valuable pillar page that attracts and engages readers (and search engines) , including...


  • A solid flow of information
  • Comprehensive one-stop resource
  • Keyword rich and optimised for search
  • Evergreen, standing the test of time
  • Visual and rich-media blocks
  • Calls to action

Why do I need to fill out the information requested?

We will always keep your personal information safe.

We ask for your information in exchange for a valuable resource to (a) improve your browsing experience by personalising the Lighthouse site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

How do I create a pillar page content briefing template for my organisation?

Start by downloading a pre-built pillar page content briefing template, which can be customised to help you meet your needs. From there, adjust the columns, criteria, and template itself to organise content for your publication.

Who's this template for?

SEO Specialists
They use the brief to identify target keywords, optimise meta tags, and plan internal linking strategies

Writers & Editors.
They rely on the content brief to understand the topic, objectives, and structure of the content.

The brief guides them on the visual elements , infographics, videos, images etc required.

Project Managers
Overseeing the entire pillar page project, ensuring it stays on track, meets deadlines, and aligns with the overall content strategy.

Marketing Teams.
Professionals responsible for promoting the pillar page and integrating it into broader marketing campaigns.

Responsible for ensuring that external sources are cited, and the content complies with legal and ethical guidelines.


Download the Free Pillar Page Briefing Template.

Manage and plan your pillar page content creation with a handy briefing guide and template.


2023 Lighthouse Design for Business  |  Cookie Policy | Privacy Policy