WEB PERFORMANCE LAUNCHPAD

Don't let the speed of your website cost you conversions!

SPEED UP MY SITE
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The Problem.

Website performance is a measure of how quickly the pages load and display in the web browser. And, it’s the first event that all visitors experience. Poor website performance can reverberate through an entire organisation with far-reaching consequences. 

Icon | Your search rank (SEO) takes a knock
Your search rank (SEO) takes a knock

Sites with lower performance scores are pushed down the rankings.

Icon | Visitors bounce (without looking)
Visitors bounce (without looking)

Two extra seconds of load time more than doubles a page’s bounce rate.

Icon | Visitors give up (and leave)
Visitors give up (and leave)

53% of mobile users will abandon a page that loads in more than three seconds.

Icon | Users have a bad experience
Users have a bad experience

Waiting for content to load frustrates users and may prompt them to leave your site altogether.

Icon | Your brand (and credibility) is damaged
Your brand (and credibility) is damaged

A noticeably slow website stirs up assumptions that damage your credibility and brand image.

Icon | Conversions (and bottom line) suffer
Conversions (and bottom line) suffer

Studies show that, for every second of load time, conversion rates drop by an average of 4.42%.

THE SOLUTION

A one-off, fixed price performance boost.

Clear scope. Upfront price. No surprises - Here's what we do...

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1. Performance audit.

You can't fix a problem that you can't see. So, we start with a performance audit that tells us how well your website is currently performing and what can be improved. We provide you with a benchmark report which we then use as the baseline for our optimisations.

2. We take care of the fundamentals...

There are some performance solutions that quite simply should just be in place on any website. But, more often that not, they have been overlooked especially on older sites that were created before some of the solutions were available. Armed with the audit report, our next step is to implement these fundamental solutions. 

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GZIP compression

Compressing pages and style sheets before sending them over to the browser.

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Setup Lazy Load

Stopping offscreen images from loading until a visitor scrolls to them.

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Browser Caching

Store temporary data on visitors' devices so they don’t download the same assets twice.

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Implement WebP Image Formatting

Superior compression making images smaller, richer and faster to load.

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Database Clean up Automation

Implement tools to remove unnecessary functions, plugins and temporary files.

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Image Optimisation

Compress, resize and display the best version of each image for the users' browser.

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CDN Configuration

Distributing and delivering cached versions of content close to where each visitor is.

Once implemented, these solutions will keep working away in the background. So, you can focus on creating content. Ready to get the ball rolling?
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3. We optimise your assets.

Plugins, themes and integrations all include CSS, JavaScript, font files etc. These files need to be loaded into the browser for the web page to be displayed. In this step we take each these files combine and minify them on a case-by-case basis until as fewer requests are made upon the server as possible whilst rendering the page.

4. Handover & Training

You want your website to be running at optimal performance all of the time. But you are also creating content, restructuring, posting, editing and updating regularly (hopefully). And, with the best will in the world content editors and administrators can do things that hinder website performance.

To help combat this, following optimisation, we'll furnish your team with the tools and knowledge to identify, understand and minimise their impact on performance going forward.

Handover and training includes:

tick-icon  Performance dashboard (and how to use it).
tick-icon  Automated weekly or monthly email reports.
tick-icon  How to run (and assess) speed and performance tests.
tick-icon  Common issues and how to address them.
tick-icon  Google Chrome experience report.

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WEB PERFORMANCE LAUNCHPAD

£1,920 (+VAT)

Includes everything above, for a one-off fixed price. With zero ongoing commitment.

 

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